I found myself doing something last week that I never do. I placed an order with a cold caller. Really, I never ever do that – hate cold calls and never buy anything over the phone (or on the doorstep for that matter). But last week I did.
Actually, from the point of view of the caller it was probably a cold call but at my end it was much warmer. Why? Because I’d already heard of the company and at one point had considered buying from them but for some reason never got round to it. He also phoned at exactly the right moment as I was needing to order some stationery (he was phoning from an office supplies company). In fact at that exact moment I had a slip of paper on my desk in front of me saying ‘buy printer cartridges’. So, he was onto a winner wasn’t he? I knew the company, I had wanted to use them and I had a need for their products.
So I ordered a couple of things on the spot. Not a massive order but we generally don’t need much stuff. The order promptly arrived the next day along with a packet of chocolate biscuits – now they know the way to a girl’s heart don’t they? And that’s really the point of this blog post. It’s the special touches like that that really make a difference. I’d already had a good experience through placing the order but I’m really going to remember them now aren’t I? And I found myself talking about it at my business breakfast on Tuesday – not because I consciously thought ‘let’s plug my new stationery supplier’ but because I wanted to tell everybody about the biscuits.
In case you happen to be in Cornwall, the company I’m talking about is Office Smart. I’ve only placed the one order so far but it was an excellent first impression. Now, I wonder if they can help us with our filing cabinet problem…