and other ramblings of a small business owner
The Automatic Customer is about subscription businesses with a view to showing you how introducing subscriptions to your business could work for you. The author uses examples of businesses that do this so that you can see how it works in practice. The argument is that this is the way that a lot of businesses are going, so it’s something that you should consider as a business owner.
It’s a very interesting book and one which held my attention throughout. However, I was a little put off by it being very America-centric. It is after all an American publication so that’s not the book’s fault, but I did find that:
But there’s no denying that it is an interesting read crammed full of real-life examples. It didn’t give me a lightbulb moment of ‘Aha, this is what we can do with our business’ but I am definitely interested in the idea of subscriptions – it would just take more thought on my part to come up with how to apply it.
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