and other ramblings of a small business owner
Pinpoint by Jackie Fast is subtitled “How challenging the norm is the only route to success in selling sponsorship”. I picked this up with interest for two reasons:
1. I know absolutely nothing about sponsorship
2. It’s a business book by a woman
Sponsorship isn’t a subject that I would naturally seek out when looking for reading that will help me improve myself or my business, but that kind of intrigued me. It’s not something that I’ve ever really thought about before, so I decided that at the very least I would learn something new.
And I’m actively looking for business books written by women because I really feel that we’re under-represented in the business world. I want to read about women’s success and be inspired to achieve more myself.
This isn’t a topic that I’m naturally drawn to, but I’m in the mood to expand my horizons. So, in this case I was interested enough to find out what it’s all about.
I had a slightly uncertain start with it as the introduction almost felt defensive. “You will be challenged by this” because “people will disagree with me”. When I’m told I’m going to be challenged my stubborn reaction is “no I won’t, I refuse”. Jackie is also very clear from the beginning that the book isn’t a how-to guide. It won’t give you a step-by-step process to follow. And, as you’ll know if you’ve read my previous book reviews, there’s nothing I love more than a nice step-by-step. I’m all about the practical. So, I was a little nervous that I wouldn’t get on with it.
But, by the end of the introduction I could feel Jackie herself coming through in the writing and I was intrigued. She doesn’t start with her own story but promises to include that at the end, and I wanted to find out more about her so was willing to plough on to get to that point. Of course, I could have just skipped to the end, but I do like to read a book from beginning to end.
And I’m really glad I did. The book is a very enjoyable read. Yes, it is more about theory than how-to, but it is filled with great examples which puts everything into context.
One thing which I really liked about the book was the end of chapter “Important Takeaways”. Each chapter ended with a page summarising the takeaways, recapping each time. So they built up with each chapter, which really helped reinforce the message.
And when I did get to Jackie’s story at the end, I loved it! She’s hugely successful in a male-dominated industry, and I found that massively inspiring.
This I’m not sure about. I’m not going to rush back to work tomorrow and start a sponsorship scheme. But, I definitely feel that I have a greater understanding of what sponsorship is about. At this point I don’t think it’s going to directly help my business. Shall we just say that it will help because I’m feeling inspired by Jackie’s success?
But, if you are a business which offers sponsorship opportunities or are in a position to sponsor another organisation, the book really is an interesting read. Sponsorship isn’t just about putting your logo on sports shirts these days – that’s something I’ve learnt from the book, and it could well help you understand and make the most of the opportunities out there.
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