and other ramblings of a small business owner
I had high hopes for The New Rules of Marketing and PR by David Meerman Scott. The book is about “how to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly”. I thought it was going to revolutionise my online marketing. I’ve managed to trawl my way through it and I feel … disappointed.
Why’s that then? Why aren’t I skipping off to my computer right now to market my business? (Oh yes, I’m already at my computer…) I’d say that the book is definitely food for thought. There’s no doubt that it helps you look at things with a fresh eye. But…
… I find myself left thinking “now what? now what do I do?”. Yes, it’s given me a lot of theory but nothing that I can really get my teeth into. I find books like that frustrating. It’s like I’ve asked a cook “how do I bake a cake?” and they’ve replied “in an oven, you can make chocolate cake, or carrot cake, or coffee cake, it’s great”, when what I really wanted to know is how much flour to use, how to compile the ingredients and how long to cook it for. Do you know what I mean?
So, I would say that if you’re interested in reading up on the theory of using the web to market your business then this could well be the book for you. But if you’re after a step-by-step guide to putting the theory into practice then you might not get so much from it.
Thanks for buying the book and giving it a read. Sorry you were disappointed. Good luck figuring out how to implement the ideas.
Thanks for leaving a comment David, I appreciate it. I can see that you’re following your own advice, which I find incredibly encouraging. I feel like I should apologise for not giving a more positive review, but this wouldn’t be a very honest blog if I didn’t say what I really thought would it?
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