and other ramblings of a small business owner
I was interested to get a copy of this book. I thought it would give me a look at setting up an ecommerce business from the point of view of a business owner, rather than the technical (ok I admit it – geeky) side that I’m used to. It also sounded like it would be an easy read and something that could be dipped in and out of. I was mistaken.
Don’t get me wrong, I’m sure there is a lot of sound advice in the book. But I found the tip after tip after tip approach incredibly hard going and at times pretty soul destroying. It felt like I was being told ‘do this, do that, don’t do this, do that’ without enough detail to know how to apply the advice. I know a lot of books could be accused of containing too much fluff, but trust me – there’s a definite place in the world for fluff. Strip out all the fluff and you find yourself in a very boring place, and one in which your points fall completely flat.
Sorry, I tried, but I really didn’t enjoy this one. My requirements for a brilliant business book include it being a pleasure to read and inspiring – this fails on both counts for me.
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