and other ramblings of a small business owner
To start with a summary I would say that this book is an interesting read but strangely energy-draining. Looking at the reviews on Amazon, people do seem to love the book so maybe it’s me being overly sensitive.
The premise of the book is to give examples of how businesses have had big marketing disasters so that you can learn from their mistakes and avoid doing the same yourself. Sounds interesting right? And it is but for me it was too bam, bam, bam. The examples are at first entertaining but there is something strangely energy-draining about repeated examples of businesses getting it wrong. The purpose of the book is to give examples of how it can go badly wrong, so you can learn from others’ mistakes and not make the same error. However, instead of feeling educational it felt instead like I was supposed to glory in the blunders. I guess I feel the same way about this that I do about gossip – a bit of gossip can be fun but if all you do is gossip and take pleasure in other people’s troubles it can really bring you down.
There is definitely interest in the tales of woe and you can learn from them, but I think that instead of compiling them together in a book they would be better presented in a blog format. Each example could be treated as a case study – describe what went wrong and then take the time to explain how it could be avoided or handled better. Reading one of these a week could then be an enjoyable and educational experience, instead of what to me actually became a bit of a slog.
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