and other ramblings of a small business owner
I’m having a bit of a love/hate relationship with Google Advertising Tools by Harold Davis. I bought it because we’re working on a project which involves putting advertising on a website and I have been doing some research into the options. With this in mind the book was a huge success. I now feel that I know a lot more about web advertising. However, along the way there were things about the book that I struggled with.
Firstly, it doesn’t seem to know who exactly it is aimed at. It is split into four sections:
So who exactly is the target audience of this book?
Secondly (sorry, it’s a long time since the ‘firstly’), as someone with an in depth knowledge of how websites are put together and experience of web marketing, I had issues with some of the information given in the search engine optimisation (SEO) bits of the book. Some of it I would say is wrong or at the very least not the best approach.
To sum up I would say that the book is worth a read but do consider what you want to get out of it first, and do take care about which SEO techniques you apply – if you’re unsure read up on them elsewhere first.
Good writing. Keep up the good work. I just added your RSS feed my Google News Reader.
Thanks for the comment Matt, I’m really glad you enjoyed the post. As you can see this is a brand new blog so I’m thrilled to have my first comment.
Off to have a look at your blog now 😉
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