Google Advertising Tools

Google Advertising Tools
Title: Google Advertising Tools
Author: Harold Davis
Date Reviewed: 30th July 2008
6 out of 10
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I’m having a bit of a love/hate relationship with Google Advertising Tools by Harold Davis. I bought it because we’re working on a project which involves putting advertising on a website and I have been doing some research into the options. With this in mind the book was a huge success. I now feel that I know a lot more about web advertising. However, along the way there were things about the book that I struggled with.

Firstly, it doesn’t seem to know who exactly it is aimed at. It is split into four sections:

  1. Making money with your site, which contains just the sort of information that I was looking for. It’s ideal for someone looking to set up a website that aims to make money through advertising. There is a small amount of technical information but I would say it’s still suitable for someone who is new to websites.
  2. Getting the most from AdSense, which follows the first section well. It provides a good overview of using AdSense, including information on setting up an account. Again seems to be aimed pretty much at the beginner.
  3. Then we come to Working with AdWords, which is about using Google AdWords to advertise your website. A bit of a departure from making money from a site as this involves spending money on advertising yourself. However, it’s still relevant as to make money from a site you need to attract visitors and this is one way to do so. The level is very much the same as the first two sections, giving you practical advice about setting up your AdWords campaigns.
  4. Using the AdWords APIs. Now this is where I start to have a real problem. The previous sections appear to be ideal for somebody setting up a money-making website for the first time. However, it then leaps into APIs which is full-on programmer territory and useful for someone managing a large number of AdWords accounts. Eh? If sections 1-3 are for you then you’d find yourself lost in section 4, but if you are a web marketing professional looking to utilise AdWords APIs in managing your accounts then sections 1-3 would be way too basic for you. I’m somewhere between the two – I have experience of web marketing and therefore am familiar with quite a lot of the concepts in the beginning of the book but am new to using advertising on a website so found that information invaluable, however I’m not a programmer as such so found it difficult to follow section 4 (in fact I have to admit to giving up on it).

So who exactly is the target audience of this book?

Secondly (sorry, it’s a long time since the ‘firstly’), as someone with an in depth knowledge of how websites are put together and experience of web marketing, I had issues with some of the information given in the search engine optimisation (SEO) bits of the book. Some of it I would say is wrong or at the very least not the best approach.

To sum up I would say that the book is worth a read but do consider what you want to get out of it first, and do take care about which SEO techniques you apply – if you’re unsure read up on them elsewhere first.

2 Responses

  1. Matt Hanson says:

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader.

  2. Emily says:

    Thanks for the comment Matt, I’m really glad you enjoyed the post. As you can see this is a brand new blog so I’m thrilled to have my first comment.

    Off to have a look at your blog now 😉

    Cheers, Emily

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