and other ramblings of a small business owner
Now there’s a striking title. Get Clients Now! by C.J. Hayden, subtitled ‘A 28-day marketing program for professionals and consultants’, is a highly practical approach to marketing your business.
The book acts as a kind of cook book for putting together your own tailored program. You choose what area you need to work on (filling the pipeline, following up, getting presentations or closing sales) and the ingredients you’re going to use and then form a plan to follow daily for 28 days. Brilliant! There’s nothing like having a solid written plan to follow.
I’ve read the book twice and put it into practice once and would highly recommend it. In fact I’m gearing myself up to have another go. Marketing is one of those activities that keeps getting pushed to one side while I tackle the day-to-day running of the business, but I find having a defined number of tasks to complete each day really helps me find the time for it.
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