Brilliant Social Media

Brilliant Social Media
Title: Brilliant Social Media
Author: Adam Gray
Date Reviewed: 4th August 2014
9 out of 10
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When reading a business book I always try to find something I like and something to take away … And then every now and then I come across a book that I absolutely love and is a joy to read. Brilliant Social Media is one of those.

Before going any further I will mention a couple of criticisms. I know that the author was giving an overview of social media sites and not going into masses of detail but I did find in one or two places that I questioned the accuracy of the information given. For example when discussing Facebook he suggests that it is easy as posting to your page and it appearing in all your followers feeds. However, as I understand it it’s no longer that straightforward – that your followers need to interact with your page for Facebook to show your posts to them. I think what this might come down to, which is my other slight criticism, is that the author was very much about declaring the positives of using social media and making it seem as trouble-free as possible. Which might have resulted in some trickier stuff being brushed under the carpet.

But having said that, it didn’t detract from my enjoyment of the book. Actually, I found the positivity very refreshing. Yes, social media does have its less than fluffy moments, but I found it inspiring to look at how it could be used in such a positive way.

The book introduces social media generally and gives an overview of all the main sites:

  • LinkedIn
  • Facebook
  • Twitter
  • Google+
  • YouTube
  • Flickr/Picasa/Pinterest

This in itself is incredibly useful if you’re trying to decide which sites to use or aren’t sure how a particular site could be useful for your business. The author also gives some tips on how to make the most out of your social media strategy and discusses some tools you can use to help you streamline how you use it.

If you’re thinking of dipping your toe into the world of social media or are looking for a refresher and some tips, then this is an excellent place to start. The book is a great read and easy to dip into. I’ve been shamefully neglecting my social media presence and this book could be just what I need to kickstart it again.

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