The Art and Science of Light Bulb Moments

The Art and Science of Light Bulb Moments
Title: The Art and Science of Light Bulb Moments
Author: Tom Evans
Date Reviewed: 29th January 2012
9 out of 10
Buy from Amazon »

If you are looking for inspiration then this book is a must. The Art and Science of Light Bulb Moments by Tom Evans is all about generating ideas but also provides techniques to help you actualise the ideas.

The book is well structured and has an enjoyable style. Each chapter introduces a technique and gives you an excercise to complete, finishing with a recap of the main points. The result is an absolute joy to read and although I didn’t complete all the excercises along the way, find I’m very much looking forward to working my way back through them.

The thing that most stands out for me is that the author made me believe that I really could generate that light bulb moment and made me feel excited about giving it a go. One of the things I look out for in a brilliant business book is inspiration and this one definitely offers that.

The techniques in the book very much draw on mind maps to help you tap into your creativity, which is something that interests me. As I’ve mentioned before, I’m a very structured, list-loving person and so anything that can help me draw on my inner creativity is very welcome.

The only criticism I’d have for the book is that in some cases the directions for completing the exercises could be clearer – I found I had to read through a couple of times to fully grasp what I should do, but it’s worth taking the time to do so to get the most out of it.

In case I haven’t made it clear already, I’m a big fan of this book. It combined interesting theory with practical application, in a very easy-to-read style, resulting in a truly inspirational book.

2 Responses

  1. Phil Aston says:

    Another great review, have just ordered a copy of this one. Thanks 🙂

    • Emily says:

      Fantastic – I’m sure you’ll enjoy it. I’ve got another one from the same author to review as well, so watch this space!

Leave a Reply