Great Brand Blunders

To start with a summary I would say that this book is an interesting read but strangely energy-draining. Looking at the reviews on Amazon, viagra usa people do seem to love the book so maybe it’s me being overly sensitive.

The premise of the book is to give examples of how businesses have had big marketing disasters so that you can learn from their mistakes and avoid doing the same yourself. Sounds interesting right? And it is but for me it was too bam, bam, bam. The examples are at first entertaining but there is something strangely energy-draining about repeated examples of businesses getting it wrong. The purpose of the book is to give examples of how it can go badly wrong, so you can learn from others’ mistakes and not make the same error. However, instead of feeling educational it felt instead like I was supposed to glory in the blunders. I guess I feel the same way about this that I do about gossip – a bit of gossip can be fun but if all you do is gossip and take pleasure in other people’s troubles it can really bring you down.

There is definitely interest in the tales of woe and you can learn from them, but I think that instead of compiling them together in a book they would be better presented in a blog format. Each example could be treated as a case study – describe what went wrong and then take the time to explain how it could be avoided or handled better. Reading one of these a week could then be an enjoyable and educational experience, instead of what to me actually became a bit of a slog.

Rating: ★★☆☆☆

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How To Be Really Productive

How To Be Really Productive by Grace Marshall is an in-depth look at what you can do to make sure you are productive. It’s not a step-by-step ‘do this, try then do that’ guide, mind but instead takes you through different areas where you can make changes to how you approach things.

It’s starts off very high level, talking about your values and purpose. Personally, I find that when I’m in the middle of chaos with so much to do that I don’t know where to start, having to think about values etc is pretty impossible. I guess from that point of view I prefer a bottom up approach, rather than top down, but I do completely take on board that you need to know why you’re doing what you’re doing.

The next chapter is all about dealing with the chaos. This was much more up my street and gave some practical techniques to try out – like an excercise for getting everything out of your head so that you can begin to organise it, and the CORD productivity model (Capture and Collect, Organise, Review, Do). This really struck a chord with me (no pun intended), particularly the explanation that when you are suffering from chaos the hardest thing is the feeling of loss of control, and that everything demands your attention at once. That pretty much sums it up for me!

Each chapter takes a different subject with a discussion of how it affects your productivity and what you can do to improve things. As I said it’s not a step-by-step, but you can take the sections that interest you and pick out ideas for what you can implement. I did find that when I got to the end of the book I felt a bit lost in an ‘erm, what do I do now’ kind of way. But this was solved by reading through it again with a pen and notepad handy to pick out the bits I wanted to use. So, for me it’s not a read once and change my life book, but instead a guide which I can dip back into to pick out different bits every now and then.

What I really liked about the style of the book is that you really feel that there is a real person behind it. Grace talks about her own experiences which makes it a very enjoyable read and helps get the message across.

Not my absolute favourite when it comes to productivity, but definitely high on the list of books that I will turn to.

Rating: ★★★★☆

Buy “How to be Really Productive: Achieving Clarity and Getting Results in a World Where Work Never Ends” from Amazon >

HR for Small Business for Dummies

HR for Small Business is a guide to taking on employees. It’s very much written with small business in mind. If you’re thinking of taking on your first employee I would consider this to be essential reading.

The book is written in a very easy-to-read style and goes into an amazingly useful amount of detail. If you need to know exactly how to go about recruiting and looking after employees for your business then this is definitely the book for you.

The book starts with the essentials, drugstore describing what is involved in employing someone, treat how to recruit, how to work with them, managing pay and parting company. It then gradually builds up to more advanced topics, including legal requirements so that you can be confident you’re doing things right.

I’m not currently looking to recruit in my small business, but if I was I would first want to read this book cover to cover to get a good undertanding of what’s involved before venturing into becoming an employer.

Rating: ★★★★★

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Emotional Resilience

I’ve been prevaricating over writing a review of this book because I’ve been struggling over how to approach it. I definitely think that it’s an interesting idea that your emotions can affect your work and how you interact with people. I can see that how I feel impacts how I react to things and if I took a moment to review this and adjust my response I would deal with things much better.

However, pilule this book isn’t going to make it to my list of all-time favourites. And I’m slightly ashamed to admit that it’s because it’s just too much hard work. I’ll stress that there is some really good stuff in there but when I start feeling like I’m having to wade through the content is when I start to switch off, and unfortunately that’s what happened with this book. As a result there are big chunks of the book where I quite frankly don’t have a clue what I read.

What it’s all about is how your emotions can impact your effectiveness and how addressing this can help you in work situations. Whether it’s interacting with other people or approaching your workload, paying attention to and adjusting your emotional response will help you day to day. Now, that’s my interpretation of the book and that genuinely interests me.

It’s an indepth book with a lot of detail and exercises for you to do – so if that’s what you’re after this could really be your book. But personally I think it could have been edited down a lot more to give the message in a much more easily digestible way – I’ve read books which get their message across much more snappily without losing their effectiveness so I know it can be done.

Rating: ★★½☆☆

Buy ‘Emotional Resilience:Know what it takes to be agile, adaptable and perform at your best: Know What it Takes to be Agile, Adaptable and Perform at Your Best’ from Amazon >

The Automatic Customer

The Automatic Customer is about subscription businesses with a view to showing you how introducing subscriptions to your business could work for you. The author uses examples of businesses that do this so that you can see how it works in practice. The argument is that this is the way that a lot of businesses are going, physician so it’s something that you should consider as a business owner.

It’s a very interesting book and one which held my attention throughout. However, for sale I was a little put off by it being very America-centric. It is after all an American publication so that’s not the book’s fault, but I did find that:

  1. The tone is a little strong for my British palate. The first part of the book was very strongly arguing the case for subscription businesses and I found this a little too strong. It felt a bit like it was saying “if you don’t do this you will FAIL”. And I got to the point where I wanted to say very politely “Come come, my good man, I’m convinced now. Please continue with some more detail rather than repeating the same argument again”.
  2. The example businesses are on the whole American businesses. Again, nothing wrong with that as such – but a UK version of this would be even more interesting to me.

But there’s no denying that it is an interesting read crammed full of real-life examples. It didn’t give me a lightbulb moment of ‘Aha, this is what we can do with our business’ but I am definitely interested in the idea of subscriptions – it would just take more thought on my part to come up with how to apply it.

Rating: ★★★★☆

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The Strengths-Focused Guide to Leadership

The Strengths-Focused Guide to Leadership is all about how you can focus on strengths (your own and your team’s) to get better results. What I found very interesting was the definintion of a strength – it’s something you’re good at and something that you enjoy and energises you. This sparked my interest because I tend to think of a strength as something that you’re good at, stuff not necessarily the enjoyment bit. In fact the authors argue that it’s not a strength if you’re good at it but you don’t enjoy it. And what’s more, a weakness could be a strength that you overuse. Interesting stuff.

I found the book well-structured with lots of detail making it clear how to put it into practice. And it’s equally applicable to small and large businesses. There are sections which apply the system to working with teams and recruiting employees etc, which might lead you to think that it’s more suited to working in a larger business with a team of people. However you could focus on the section about identifying your own strengths. Just that one section is worth getting the book for – I felt that I learnt a lot from that. And I can see how I could apply it to my very small team of two – I don’t need a whole department of people to make it applicable.

What did bring the book down for me was that it wasn’t the easiest read. There are two things I noted:

  1. The size of the print was uncomfortably small for me – I should probably have gone for an ebook rather than hard copy so that I could control the size of the font. This of course is down to the publisher and not the authors, but did contribute to the experience of reading the book.
  2. In some ways I appreciated the amount of detail as it helped reinforce the message, however it could have gone too far and at times with the result that it felt quite repetitive. Maybe if the book was edited down more its overall readability would have been improved (and maybe would have allowed for larger print).

But having said that, my feeling about the book is on the whole positive. The premise is very interesting and definitely made me think differently about how I approach things. Even if I don’t end up following their system to the letter, I’m sure that I will put some of it into practise.

Rating: ★★★★☆

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HBR Guide to Getting The Right Work Done

I wouldn’t normally go for a book made up articles written by different authors, physician which is what this is. I’m usually put off because I would expect it to be a bit ‘bitty’ and not hold together as one piece of work. But I’m glad I picked this one up. Getting the Right Work Done is a Harvard Business Review guide, bringing together a series of articles on the subject of productivity and time management – as I’m sure you will have noticed by now, one of my favourite subjects (or shall we say obsessions?).

It’s true that the book doesn’t give you one system to follow. But instead each article gives a tip on a particular subject such as procrastination, to-do lists, and delegation. What I like about it is that I can dip into it, read a short article and come away with a technique that I can immediately use. Brilliant if I need a quick boost to get myself back on track. You don’t have to read the whole thing to benefit from it. Or you could work through the whole thing article by article and build up a toolset of techniques.

One to keep close to hand and grab if I’m struggling with my productivity.

Rating: ★★★★☆

Buy “HBR Guide to Getting the Right Work Done (HBR Guides)” from Amazon >

The Communication Book

The Communication Book by Emma Ledden describes itself as “your straightforward, sickness practical and expert guide to the secrets of great communication for all the important scenarios you face in business today”. It is just that – straightforward, practical and I had confidence in the expertise of the author.

She takes you through a three-step process which can be applied to many scenarios and gives practical examples of it in use. I say ‘many scenarios’ rather an ‘all scenarios’ as I can only really see it being used for situations that you can prepare for (preparation being key to the process) – it’s not something that you apply to completely unexpected situations. I can for example seeing myself using the process for networking (one of examples used in the book) and for business meetings.

The Communication Book is exactly what I look for in a business book:

It was an easy, enjoyable read – I didn’t feel like I already needed to be an expert in the subject to understand it. However, that doesn’t mean that it was dumbing down, I definitely felt like I learnt something from the book. I liked the way that the same three-step process was applied throughout the book, which reinforced it and showed how it could be used in different situations. The author’s personality came through, which made me feel like she was advising me directly and helped me engage in the subject.

A great book, which gives you instantly usable techniques without being a drain on time.

Rating: ★★★★★

Buy “The Communication Book: How to Say it, Mean it, and Make it Matter” from Amazon >

The Innovation Book

I found this book a challenge, cialis canada and unfortunately not in a good way. I was expecting a book about innovation to be inspiring and to help me look at things differently. Unfortunately, I have to say that I found it pretty incomprehensible.

What’s it about? Well it’s about innovation because the title says so. The blurb on the back says “The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world”. OK … um, I’m afraid it’s not my roadmap.

I feel pretty stupid but I just didn’t understand it. I did find the examples of innovation given at the beginning of each chapter very interesting. Maybe I should work through it again just reading those bits because in themselves they could inspire ideas. But as soon as I got into the main bit of the chapter my brain would go numb. I could literally get to the end of a paragraph and have no idea what I’d just read. That makes reviewing the book in a balanced way very difficult, as I can’t say that I really have a clue what I’ve been reading.

I think the problem for me is that it’s talking at a very high theoretical level. Too high for me, I probably need a dumbed down version to ease me into the concepts more. Though I’m sure you don’t really have to dumb down a subject to make it accessible.

Rating: ★☆☆☆☆

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Simply Brilliant

This is an interesting book. It describes itself as “The common-sense guide to success at work” and it’s all about applying common sense to your work. And there’s absolutely nothing wishy-washy about the book – it’s good sensible advice from beginning to end.

The author takes you through his seven rules of common sense. I was won over in the first chapter which “extols the virtues of simplicity in our thinking and encourages us to seek simple solutions”. I really like the idea of simple solutions. It’s very easy to overcomplicate things and it can be very stressful trying to wade through a complicated situation or process. I definitely like the idea of taking time to think about how we approach things and whether we could make our approach simpler.

It’s true, unhealthy isn’t it? Sometimes you can try to be too clever, or just not think things through clearly enough, and end up getting yourself in a tangle. If that sounds familiar then this book could really help you look at things differently.

Another rule that struck a chord with me was “There is always a sequence of events”. It stresses the importance of planning tasks so you are clear on the sequence of events. This is very true. If I jump into a task without planning it out first it will inevitably take me longer as I will jump around between actions as things occur to me, or I’ll miss something important. If, on the other hand, I plan the sequence of events I can then work methodically through the steps much more confidently and efficiently.

This book is all about common sense, in which case you might say “but I knew that already” but even the most obvious things are worth reminding yourself of and reviewing every now and then. Just taking the time to think with a slightly different mindset can make a big difference.

Rating: ★★★★☆

Buy “Simply Brilliant: The Common-sense Guide to Success at Work” from Amazon >

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