I’ve decided that it’s time for a marketing push. It’s easy to get caught up in the day-to-day running of the business (at least I find it is) and every now and then I need to remind myself that we need to be getting out there and actively finding new clients. So, I’ve started myself on a 28-day marketing plan in the style of Get Clients Now!.
I’ve got it all mapped out and am coming to the end of day 4 of the plan. Actually, saying I’m on day 4 makes it feel like I’m cheating – the book starts you off on a Saturday to make sure you’ve got everything prepared and are ready to throw yourself into it on the Monday. But to me it feels like I didn’t really do anything for the first two days. So, I’m actually on the second day of actively doing stuff.
It certainly feels very positive having a plan to work to. It’s making me think about everything I’m doing and all my interactions with clients and contacts. Let’s see how it goes!