Business Networking: The Survival Guide


Another stonkingly good book. If you are involved in business networking or are thinking of giving a try then you would definitely benefit from this book.

Will Kintish takes you through his eight-step networking pipeline, medicine explaining the process and giving you tips for how to approach each stage. What I loved about this book is that it described exactly how I feel about networking so I completely identified with it, buy cialis and then gave me ways of addressing my fears and insecurities. I’ve finished the book feeling much more confident about networking and actually feeling enthusiastic about getting out there again.

I’ve done a reasonable amount of networking myself and tend to enjoy the smaller gatherings, I guess because they are more in my comfort zone. However, with the techniques described in this book I feel equipped to approach even the big ‘men in suits’ events.

Actually, what has really given me a good feeling about this book is a sense of ‘ah, I was right!’. I tend to feel a bit inadequate when it comes to networking because what I’ve read before is very targeted – you must talk to x number of people and make x number of contacts. It all felt very sales-driven, which I’m definitely uncomfortable with. I’ve always felt I’ve got more out of networking in a relationship-building way. Will’s approach is all about relationship-building and he repeatedly warns you about not going in with a sales pitch. Now, that’s something that I can definitely cope with and I don’t have to feel inadequate next to all the hard-sellers.

The only thing I wasn’t so keen on was the last chapter about “Understanding how to network with the opposite sex”. Let’s just say I found this challenging. I’m uncomfortable at the idea of having a different approach for men and women. And I really groaned at the suggestion that as a woman, if I arrive at an event where I don’t know anyone I should head for the loo because I’ll probably get chatting to someone there. Eurgh! Sorry, Will, I’m probably taking it the wrong way but that could feel a bit patronising… OK, am stepping away from that subject now.

One more positive thing before I shut up. The author also specialises in using LinkedIn for networking so there are some useful tips on that thrown in as well. Having recently read Brilliant Social Media it was great to come across LinkedIn again. I wasn’t expecting a book about in-person networking to include a social media site but it was a real added bonus that it did. Now I’ve got no excuse not to spruce up my LinkedIn profile, darn it!

A brilliant book for anyone involved (or who should be involved) in business networking – if you’re already out there you will pick up some tips to help you make the best out of it, and if you’ve so far been too nervous to try this will give you the confidence to give it a shot.

Rating: ★★★★½

Buy “Business Networking – The Survival Guide: How to make networking less about stress and more about success” from Amazon >

Week three of marketing program

I’m starting week three of my marketing program today. Last week I didn’t keep on top of my daily actions as much as I would have liked. The week certainly wasn’t a complete write-off, for sale but there was one day when it really didn’t happen. So, viagra canada I need to start this week with renewed energy. Anyone got any spare energy they can lend me?

Overall I’m definitely feeling the benefit of following the program, it’s providing me with structure for my marketing activities and a means of tracking results. Results so far are very encouraging. I’m beginning to get a feel for which of my daily actions are most effective, and which I could probably replace with something else. For example, going to a couple of networking events each week I’m sure is doing me some good, but the online networking I do every day isn’t very successful. It’s not that I’m expecting instant results from it, it’s just that I’m not really feeling like I’m engaging with anyone at all. Actually, writing this makes me realise that it’s not necessarily the activity that is a problem, but that I need to improve how I go about it. I’d better give some thought to that and see if I can turn it around over the next couple of weeks.

Trying a Twitter tool

I’m trying out a WordPress plugin to automatically update my Twitter account whenever I post here. It will hopefully save me having to remember to do it manually each time.

The plugin is called Twitter Tools

Here goes…

Social networking etiquette

Today I’ve been trying to figure out what my policy should be as to Facebook friend requests from people I don’t know. I’ve got a couple where the only connection is that they are also friends with one of my ‘friends’. Apart from that I don’t know who they are or why they want to add me to their friends list. I suspect it is for ‘networking’ purposes – the mutual friend is a business networking friend rather than personal.

However, troche is it a good start to a networking relationship to send an apparently random friendship request with no accompanying note? I would have preferred some sort of hello and why they want to be friends with me – would have started it off on a better footing. Instead I’m left wondering who they are and have had to send a note to them saying ‘erm, buy viagra do I know you?’. I’m giving them both a week and if I don’t get a reply will have to reject them.

What’s the accepted etiquette of this? Am I being too demanding in wanting a bit more than ‘whodjewhatsit wants to be friends with you’?

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