Overly hectic day

Today was a bit too full-on for a Friday. Lots of pressure to get things done ‘today’ and things not really going as they should. Still, managed to get quite a lot ticked off the list. My billable hours should be reasonably high, which is a positive thing. Feeling a bit drained though. Hope I’ll have some energy for business planning tomorrow … after a nice long lie-in that is.

Accepting recurring payments

We’re working on an idea for a service which would involve collecting fees from our clients monthly, so I’ve been doing some research into options for accepting recurring payments. My first thought was direct debit but it’s quite a difficult one to get a handle on. My first thought was to try our bank on the basis that if they couldn’t provide it as a service they could at least give us some advice on how to go about it. What a foolish idea that was. I got through to some guy who basically said ‘we don’t do it’ and sent me to a website that didn’t look like what we need at all.

I’ve also tried emailing Business Link for some advice but not a peep out of them yet (am I surprised?).

Thankfully I’ve got the A1Business Forums to go to for help. What would I do without the forum? I’ve had some really useful advice from there and it looks like these are my options:

  1. A direct debit ‘middleman’ service whereby we pay a per transaction fee for charging by direct debit.
  2. A payment processing service service as WorldPay or PayPal which would offer us some kind of payment by ‘subscription’ as long as we’re collecting the same amount each month (which in theory we should be).

I’m not sure what the best option will be. I’ve sent off an enquiry to WorldPay to find out what they can do for us. Meanwhile I need to find out what I can about the middleman services and read up on PayPal. Even though PayPal may not come across as the most ‘professional’ approach to taking payments it should be a nice easy way into it so might be all we need to get the ball rolling.

Press Here! Managing the Media for Free Publicity

Press Here! Managing the Media for Free Publicity by Annie GurtonI discovered this gem in our local library service. It’s the 1998 edition that I got hold of so was a bit concerned that it may be a bit out of date, but aside from email maybe being used more predominantly for sending press releases (I don’t know, maybe journalists still prefer to receive them through the post, but I doubt it) it all sounded pretty spot on to me.

Press Here!: Managing the Media for Free Publicity by Annie Gurton takes you through the different aspects of dealing with journalists and the media to get publicity for your business. It is crammed full of practical advice and I now feel like I have a good grasp of the different ways we can use the media. Now I just need to form a PR campaign and get working on it!

I particularly liked the case studies at the end of each chapter. The author used three different scenarios – two businesses and one freelance journalist – and followed their stories throughout the book. Absolutely brilliant. They reinforced the advice given in a very accessible way, showing how it could be applied in a real situation. It was also very useful to get an insight into how a journalist thinks and the pressures they are under – somehow makes contacting journalists seem less daunting.

Definitely a book to refer to again when I’m ready to launch into some PR.

Rating: ★★★★½

Buy “Press Here!” from Amazon >

Not a great start to the week

I had the second instalment of the Managing Your Finances course today. I’m trying hard to think of something positive to say about it but unfortunately I think it may have been a wasted day. I can’t say that I learnt very much at all. That’s not to say that the course was badly taught – for what it was I think the tutor did a pretty good job and I got the feeling that some of the people on the course were picking up some good tips. However, it was at completely the wrong level for me. Perhaps I should have checked out more thoroughly what it was about before signing up for it – will definitely do that next time.

The problem was that it was all stuff I knew and carrying on the ‘basic numeracy’ theme from last week I didn’t have much problem doing the sums. I’ve come to the conclusion that I don’t need to be taught how to fill out a cashflow forecast, I can figure that out for myself, what I would have found more useful was an overview of the tools/records that are useful when managing business finances so that I can feel more confident that I’ve got it all covered. Basic bookkeeping I’m fine at, but something about reports I could be generating to help me assess our finances would have been really useful.

I have to admit that I’m also feeling pretty grumpy about the day because we had no heating for half of it and lunch was a fiasco (one veggie sandwich between three vegetarians). Next course I go on I’m taking my own lunch, whether they reckon they’re providing it or not!

All in the planning?

Following on from my post yesterday, I actually found it very easy to do my allocated 4-hours billable work today. Why are some days easier than others I wonder? Maybe less interruptions or maybe it was all in the planning. The last thing I did yesterday afternoon was plan out what what work I would do today, with an estimate of how long it would take. Turned out to be pretty easy to achieve my goal, even with starting the day with a couple of hours of training (though I did start mightily early).

Is that going to be the secret – planning it all the day before and working at it until the 4 hours are done?

Wasting my time?

I had a bit of a revelation at the weekend. I worked out what our turnover would be if we both did 4 hours of billable work a day at our standard hourly rate. Bit of a shock because it was around three times what we are actually bringing in. That’s not good is it? Though in some ways it’s encouraging because it means that we do have the capacity to bring in much more with just the two of us working on the business.

So, what are we doing so wrong that we’re not bringing in that much? In an 8-hour working day it should surely be quite straightforward to work 4 billable hours, shouldn’t it? We always seem very busy but are we spending too much time on admin, or is it that we’re just so bad at quoting that we end up working for much less than our hourly rate? That’s what we need to work out.

Based on my findings we’ve started tracking much more closely how much of our day is spent on work that we can class as billable. So far we’re finding that in a normal working day it can be quite difficult to do the required 4 hours – quite a bit of time is spent preparing quotes for prospective clients, which we can’t charge for, and then there’s the necessary admin tasks and keeping on top of emails. Still, I’m not giving up on the 4-hour target, I think we need to work on our efficiency and make sure that we actively aim for that every day. Hopefully this will have a knock-on effect to how quickly we get things finished and our general project management (yep, back to the project management again!).

Let’s see if we can make a breakthrough!

Not quite what I was expecting

I was on a course all day on Monday. It was ‘Managing Your Finances’ and what I (and the other course members) were expecting were some practical tips on managing finance in a business context – budgeting, forecasting, records you need to keep etc. I knew it wasn’t going to be a bookkeeping course but was expecting an overview of what’s involved with managing business finances.

But no, what the tutor had been briefed to give us was a course on basic numeracy. Hmm. The theory was that you needed the building blocks of basic numeracy to be able to manage your finances, which does make sense. However, I’ve always been pretty strong on maths so it seemed a bit too ‘basic’ for me. We started the day with a 50-question quiz starting with “8 + _ = 0″ (with a choice of answers!) and getting very slightly harder as it went along. Let’s just say that I established that I can add, subtract etc.

So, not quite what I was expecting, however the tutor soon picked up on the fact that we were after something a bit more businessy and is going to cover what we want to know next week. Maybe the course organisers need to be more careful about making sure the course description and the tutor’s brief actually agree.

Apart from not feeling like I was learning an awful lot it was a really fun day. The other people on the course were all lovely and there was a really good atmosphere. So, definitely not a wasted day. I’m quite looking forward to the next one.

End of a busy week

What a relief to have reached the weekend. It’s been a bit of a frantic week for us – lots of work on but lots of meetings as well. Got a bit fraught at times but have come to the end feeling like we’ve achieved quite a lot. One of the themes of the week was project management. What I would like is for us to develop a standard project management procedure to keep us (and our clients) on top of projects and help us work as efficiently as we can. I’d like to see us completing projects in a shorter time.

One idea we’ve toyed with is that of allocating specific chunks of time to projects and having a much more fixed schedule. This would help us set deadlines. However, there are a couple of things that we need to keep in mind if we do this – clients can vary in how long they take to give feedback, provide content and make decisions, making it tricky to earmark time slots for them; and a lot of our work is ongoing maintenance which is impossible to plan for, so we would have to make sure that we leave time to keep on top of this as well. I think it is doable as long as we build in enough flexibility to the system to allow for the unexpected.

So, I’m returning to the subject of project management in my reading to help me develop a more efficient workflow. Wish me luck!

Lunch with the ladies (and gents)

Went to a cracking networking event today. It was lunch at a nice restaurant in Penzance with members of Network Cornwall, which is a networking group for women in Cornwall. At least that’s what it has been up until now, but they’ve decided that they can’t legally keep it just to women because of discrimination so a few men have started to pop up. I wonder how they found it being in a group of predominantly women.

Anyway, I had a fab time. Spoke to a few ladies I’d met before and a few that I hadn’t. It’s always such a great atmosphere at these events and the food is fantastic. What more can you ask for?

Project Naggagement

This is my favourite new phrase – apparently that’s what I do, not project management but project naggagement. I guess it doesn’t say much for my management technique if I just come across as naggy, but I think it’s a brilliant phrase anyway.

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