Get into Bed with Google

Get into Bed with Google by Jon SmithThere’s nothing worse than somebody who knows a little bit about a subject but thinks they know a lot. Unfortunately this somebody with a little bit of knowledge has seen fit to write a book. Big mistake. I feel terribly sorry for all those people who have read this book and taken it all as fact. I don’t know what is annoying me more: the fact that he has actually got some of it right or the hideous inaccuracies that had me groaning.

The book is Get into Bed with Google by Jon Smith. I was really looking forward to reading it – it was published this year and is a British book, and (possibly more importantly) our library system had a copy. I ordered it to my local branch with a view to seeing if it was worth recommending to those of our clients who like to be more hands-on with their search engine optimisation. What a waste of 50p! The information is given in no apparent order, giving you no identifiable procedure to follow, and on the whole appears to be based on the author’s conjecture. That’s not to say that he gets it completely wrong – a lot of the techniques he suggests are based on sound reasoning. However, the book is absolutely littered with inaccuracies, which had me screaming at it.

What’s this nonsense about if you do a Google search you get ‘about 12 results per page’. Eh? Google displays 10 results per page by default and you couldn’t even change it to 12 if you wanted to. Couldn’t he even be bothered to count? I know that’s a minor detail but it is a book about Google!

My advice is to steer clear of this one unless you’ve got an SEO expert to hand to check your facts with.

Rating: ★☆☆☆☆

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How to Talk to Anyone

How to Talk to Anyone by Leil LowndesHow to Talk to Anyone by Leil Lowndes is a book giving 92 tips to enhance your ability to talk to other people – particulary people you don’t know in a networking/social situation.

You know what it’s like when you go to a networking event and there are one or two there who seem to just breeze around the room, being greeted by loads of people they already know and talking to new people with ease? Wouldn’t you love to be just like that? I know I would, but instead I’m the one nervously standing in the door desperately looking around for a friendly face. Actually, I’m not as bad as I used to be, I’ve definitely got more confident but I would like to feel more comfortable with striking up a conversation with someone I’ve never met before.

One of my fears when it comes to networking is not knowing what to say when I meet someone for the first time. This book provides you with techniques for overcoming that – not just things to say, but the whole thing from how to enter a room and choose who to talk to, to how not to answer certain questions that might leave the other person at a loss as to how to respond. Great stuff! I can certainly see how I can do things differently. A lot of it is being more aware of how you are reacting to the situation.

I’ve got this one down as a book to dip into every now and then. I don’t think I’m going to be able to go out there and put all 92 tips into practice straight away, I’d never remember them all. So, I think the thing to do would be to try out one or two at a time and see how they help, gradually improving my networking and conversational skills.

Rating: ★★★★☆
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Feel the Fear and Do It Anyway

Feel the Fear and Do It Anyway by Susan JeffersI’m feeling a bit bad about this review because a number of people recommended that book to me but I’m afraid I didn’t love it. Feel the Fear and Do It Anyway by Susan Jeffers is all about building your confidence. She offers various techniques and ways of thinking, with a healthy dose of case studies, to help you become a more confident and therefore more fulfilled person.

In theory this should have been just the book for me at the moment, with my goal to become more confident. There is undoubtedly a lot of good stuff in there and some techniques that I’ve read elsewhere and taken onboard.

However, for some reason I just couldn’t enjoy reading it. Over the last few years I’ve become much more open to ‘personal development’ but in my mind there is a distinction between personal development and self-help. I would say that this book definitely falls into the category of self-help. It put me off because it seemed to be for someone with very low self esteem who needed help in all aspects of their life, rather than for a reasonably confident businesswoman who needs a bit of help with confidence in certain situations (which is how I see myself). Maybe I need to open my mind a bit more and not cringe away from ‘self-help’.

If you really do feel that you have a self-esteem/confidence problem then you may well find this helps you, but if you’re looking for something to help you feel more confident at meeting new people when networking then I would look elsewhere.

Rating: ★★☆☆☆

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Moose on the Table

Moose on the Table by Jim ClemmerOver the last couple of years I’ve become very familiar with the concept of eating your frog/toad in a time management kind of way, and have been coming to terms with eating elephants (a bite at a time if you’re dealing with project management). Now, in the words of the woman on my yoga video, “we’ve got another animal on our hands”. This time it’s a moose, but thankfully we don’t have to eat it. Any other animals we need in a business context?

Moose on the Table by Jim Clemmer has the subtitle ‘A Novel Approach to Communications @ Work’. I didn’t realise until I started reading it that that is exactly what it is – a novel. What a fun way to approach a serious subject! It’s the story of how Pete sorts out a frighteningly bad leadership problem to turn the company he works for around. It’s a nice, easy read with a lot to take away and apply to your own situation. I certainly know a lot more about leadership (and moose) than I did before.

To be honest, if I had sat down to read this as a novel rather than a business book then I may have come away a bit disappointed. As far as a work of fiction goes it’s probably not the best bit of writing I’ve ever read. But that’s not the point is it? As a refreshingly different approach to providing advice on leadership and communications this is a huge success. It certainly ticks all the boxes of being easy to read and conveying the information in an easy to absorb way.

If you’re interested in learning more about good (and bad) leadership or have an in-house issue you need to tackle this would be a good place to start.

Rating: ★★★★☆

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The Total De-stress Plan

The total de-stress plan by Beth MacEoinWe all need a bit of stress-relief at times. Running a business can definitely take it out of you. The Total De-stress Plan by Beth MacEoin is a great overview of the subject. After giving an introduction to stress and the effects it can have, the author takes each different area you can work on in turn, talking through the options and providing a complete plan to follow.

She covers relaxation, covering the different techniques you can use and making your workplace and home much more amenable to it; diet and how you can reduce stress by eating sensibly; exercise, giving details of different types of exercise that are particularly good for stress-relief (i.e. yoga); and pampering, treating yourself well to aid relaxation.

The final chapter gives some ‘fast-track alternative solutions to stress-related problems’ if you have particular issues you want to deal with more quickly.

The book is a very comprehensive coverage of the subject of stress-relief. I’ve come away from it with a list of things that I can put into practice straight away and a few things that I plan to read up on further. I particularly like the idea of making my home and office a more relaxing place and will be following up on this in the coming weeks.

Rating: ★★★★☆

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The Confidence Plan

The Confidence Plan by Sarah LitvinoffContinuing with the theme of confidence-building my latest book is The Confidence Plan by Sarah Litvinoff. Now this is just the sort of thing I like – step-by-step practical advice with tasks to get you actively following it. The book is very readable with lots of case studies to inspire you.

I was immediately absorbed by it and made the mistake of starting it without a pen and paper to hand and then found myself champing at the bit to start writing my thoughts down. Now that’s a sign of a good book! I was impressed with how it started with laying the groundworks – encouraging you to start taking the smallest actions as taking action in itself can help build your confidence. The chapter on increasing your energy was also an eye-opener. The idea of dealing with the energy drains in your life – things that might seem insignificant but that drain a little bit of energy every time you notice them (like my leaving things piled up on the sofa – if I just tidied them away I’d feel so much better). Brilliant!

To be honest quite a bit of it is stuff that I’ve read elsewhere but in a ‘getting things done’ or ‘improving your effectiveness’ kind of way. Applying it to building my confidence was an interesting take. And of course the more times you read something the more it reinforces it in your mind. If you feel like you could do with working on your confidence I would highly recommend reading this book.

Rating: ★★★★½

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Confident Networking for Career Success and Satisfaction

Confident Networking for Career Success and SatisfactionConfident Networking for Career Success and Satisfaction by Gael and Stuart Lindenfield combines the two areas that I’m particularly working on at the moment – confidence and networking. Networking is an essential part of building a business these days and is something that I’ve dabbled in over the last couple of years. However, I’m never entirely comfortable with it due to a lack of confidence – something that I think a lot of people find. This book is a great guide to the subject as a whole – building up your confidence, preparation, the networking itself etc.

The book easily passed the ‘easy to read’ test – it grabbed me straight away and kept me interested throughout. I liked the way that it didn’t jump straight in with the ‘you need to talk to as many people you don’t know as you can’ kind of stuff that usually goes hand in hand with networking advice. It acknowledges that not everybody is comfortable in networking situations and offers practical advice for how you can feel less daunted by it. I was also pleased that the authors recognised the value of online networking and offered some advice specifically about that (though best to ignore their description of ‘forums commonly known as blogging’).

What I wasn’t so satisfied with is that I didn’t feel like I came away from the book with a solid plan of action. I could go back through it and work through the different pieces of advice to slowly increase my confidence and skills, but the book doesn’t offer a particularly structured approach to this. Maybe I’m wanting to have my hand held a bit too much, but I do like it when practical books set you particular goals to achieve.

Rating: ★★★★☆

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Manage Projects

Manage Projects by Adny Bruce and Ken LangdonManage Projects: Meet your deadlines and achieve your targets by Andy Bruce and Ken Langdon is a great little book. It truly is little being just 120 pages long and smaller in size than most books. However, it’s crammed full of useful information taking you the process of managing projects. Just what I needed! It’s a very readable book with lots of illustrations, tables, and blocked out sections. Could have done with some greater contrast at times for reading comfort but apart from that it’s a very attractively put together book.

It introduces the subject of project management in easily understood language and provides many useful tools. It’s made me feel quite inspired to try out the process on our projects.

The one criticism that I have is that I would have liked a checklist bringing together all the different parts of the process in one place. I was hoping to be able to put one together myself but going back through the book found it difficult to extract the flow. However, it’s definitely worth persevering with and I plan to do some further reading to help me achieve my goal.

Rating: ★★★★☆

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How to Be a Complete and Utter Failure

How to be a complete and utter failure in life, work and everything by Steve McDermotHow to Be a Complete and Utter Failure in Life, Work and Everything by Steve McDermott is another brilliant book of the same school as How To Be Brilliant. It is highly readable and, at times, laugh-out-loud funny. It takes the angle of telling you not to do certain things to ensure that you are a failure. Definitely one to give you a kick up the backside if you’ve been lacking motivation.

It doesn’t have such a structured approach as How To Be Brilliant, however you could easily note down the various steps and devise your own plan from it. What I really like about it is that it makes you look at things differently and pushes you to try things that you might have dismissed otherwise – I have to own up to being a bit too comfortable in my comfort zone at times, but this book reminds me that I need to push past it.

Rating: ★★★★★

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Five Star Service, One Star Budget

Five Star Service, One Star Budget by Michael HeppellAnother brilliantly inspiring book by Michael Heppell. Five Star Service, One Star Budget is a very enjoyable read and cram-packed full of practical advice on how to provide outstanding customer service. The author has a fast-paced, hugely enthusiastic style that pulls you along. I wish all business books could be like this – to the point, fun, easy to read and making you want to jump up and put it all into practice.

Some of the advice may seem like it’s common sense in a ‘I already knew that’ kind of way, but as the author points out – it’s not the knowing, it’s the doing that counts. If nothing else the book acts as a reminder of what you should be doing. You can use it to dip into when you feel your business needs a boost, or as a manual for transforming your customer service if you work through it a chapter at a time. Well worth a read.

A truly brilliant business book.

Rating: ★★★★★

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