The 1 Page Business Strategy

What’s appealing about this book is that it provides a methodology for creating a one-page business strategy. That gets two ticks – one for being practical and another for being succinct. As someone who’s good at starting things but not so hot on seeing them through you can see how this would attract me – instead of starting yet another business plan that trails off after a couple of sections, patient I feel like I actually stand a chance of writing a one-page strategy and, pilule even more impressive, putting it into action.

The book itself is well laid out and to the point. It takes you through the OGSM methodology (that’s Objective, Goals, Strategies, Measures) explaining how to put it into practice.

Where it did fall down for me were the actual examples. As someone who is very much for planning things out so you know exactly what you need to do, I found the examples a bit wishy washy. Don’t get me wrong, they follow through the methodology exactly, but I couldn’t get a firm grip on them. Things like:

Action Plan: Realise lowest price guarantee by letting customers themselves report the lowest price and have close control on these reports.

Eh? For a book which apart from that is reasonably easy to follow, I find that pretty dense. Maybe it’s just too high-level for me – something for the big boys running big businesses, rather than me with my micro business.

Unfortunately that does make me less confident about being able to apply the methodology. I need to work through it myself for one of our objectives and see if I can make it work for me. In theory I shoud be able to, I just need to not get put off by what I find to be unclear examples.

So not perfect but definitely has potential.

Rating: ★★★½☆

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Brilliant Start-Up

Brilliant Start-Up by Caspian WoodsNow here’s a book to get your entrepreneurial juices flowing: Brilliant Start-Up: How to Set Up and Run a Brilliant Business by Caspian Woods. First published last year I was delighted to find it in the online catalogue of our library system and amazed to find a copy actually at our local library, viagra buy so went skipping round to borrow it.

The book takes you through the stages of setting up and running a business. It is an inspiring mix of practical information and entertaining writing style. If you’re toying with the idea of setting up a business then this is definitely the book for you. Our business has been going for a few years now but even though some of the book was covering old ground I still found it an interesting read, so I would say that it’s not necessarily just for start-ups. It’s given me a new perspective on parts of our business and I’ve set myself some homework to follow up on some ideas.

The only criticism I would have is the bias towards sales rather than marketing as a whole. There’s a whole chapter which is basically on telesales way before the whole marketing concept is covered, which I found offputting. However, the author began the book with explaining that it would be opinionated and this is an example of that. I can see the point he’s trying to make, I just don’t necessarily agree with it.

My previous book review was, I said, not one for lifting your motivation. This book is exactly that – whether you’re thinking of starting up a business, are in the process of doing so, or (like me) have been running a business for a few years, this book could provide you with the inspiration that you need.

Rating: ★★★★½

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Preparing a Winning Business Plan

Preparing a Winning Business Plan by Matthew RecordPreparing a Winning Business Plan: How to Win the Attention of Investors and Stakeholders by Matthew Record isn’t going to go on my list of ‘inspirational’ business books but it is crammed full of highly practical information. If you are about to go through the process of writing a business plan then you wouldn’t go far wrong in using this book as a guide. It’s not a read from cover-to-cover book, viagra sale it’s a bit too dry for that, malady but it is a good choice for dipping into for specific information.

The book takes you step-by-step through the different sections of a business plan, explaining the information you need to compile and giving information about using resources. Each chapter also includes scenarios of different people setting up in business, which helps lift the dryness of the book a bit. However, I did feel that they could have been a bit more directly related to the subject matter of the chapter just covered to see how the advice could be practically applied.

The copy I have is the fourth edition, published in 2003, and it is therefore surprising that resources mentioned give postal addresses but not website details. If there is a more recent edition available I would hope that this has been rectified.

Overall a good information resource to have on your bookshelf but not a book to dip into when your motivation needs a lift.

Rating: ★★★½☆

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Start Your Business Week by Week

Start Your Business Week by Week by Steve Parks
How does a book that takes you step by step through the process of setting up a business sound? How about an active online community to offer support along the way sound? Pretty good, purchase eh?

Start Your Business Week by Week by Steve Parks does exactly that. Not only is the book a practical guide to setting up your business, cialis usa presented in bite-sized chunks so that you don’t get too overwhelmed with information, but there is a fantastic website that you can use to log your progress and interact with other people in exactly the same situation as you.

Can you tell that this is one of my favourite business startup books?

What I really like about this book is the way it’s split into weeks, giving you specific tasks to do each week. By following the book you work through the process of setting up your business and writing the all-important business plan. It’s a very easy read and includes quotes from successful entrepreneurs along the way to keep you inspired.

The companion website, Flying Startups, is a great place to hang out. You can keep a log (Pilot’s Log) of your progress and ask for advice on the forums. If you need a bit of boost this is just the place to come – keeping track of what everyone else is up to can work wonders for your motivation.

Rating: ★★★★★

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